Yes for Yakima Kids

BRAND OVERVIEW

The Yes for Yakima Kids brand represents a tradition of citizen-led advocacy for Yakima School District capital investments. This political action committee has supported school funding measures for decades, building strong brand recognition across the community.

The Yes for Yakima Kids PAC activates when the district places capital bonds or levies on the ballot, mobilizing volunteers and donors to support safe, modern school facilities for the 60,000 Yakima residents who depend on our schools daily.

This style guide ensures consistent, professional visual communication across all campaign materials—digital, print, and signage—regardless of the specific ballot measure.

COLOR PALETTE

Primary Colors

Navy Blue HEX: #1a1a4d
RGB: 26/26/77
CMYK: 100/85/30/30
Headers, footers, dark backgrounds

Bright Red HEX: #dc2626
RGB: 220/38/38
CMYK: 0/83/83/14
Call-to-action, "YES" emphasis, accents

White HEX: #ffffff
RGB: 255/255/255
CMYK: 0/0/0/0
Primary backgrounds, text on dark

Secondary Colors (backgrounds and accents only)

20% Yakima Sunshine HEX: #fefbde
RGB: 254/251/222
CMYK: 1/0/12/0
Warm section backgrounds

Columbia Blue HEX: #95c3d1
RGB: 149/195/209
CMYK: 41/10/13/0
Cool section backgrounds for variety

COLOR USAGE RULES

Navy, red, and white must be present in all materials
Secondary colors are accents only—never predominant
Maintain high contrast for readability
Red is reserved for action/emphasis—use sparingly for impact

TYPOGRAPHY

Primary Fonts

Impact Font Family

Usage: Headlines, "vote", "YES", "Yakima Kids"

Weights: Regular, Bold

Notes: Bold, condensed, high-impact. Use for all major text elements.

Brush Script MT

Usage: "for" only

Style: Italic, casual script

Notes: Provides contrast between bold elements. Always lowercase.

Georgia Font Family - Italic

Usage: Disclaimer text, small body copy

Style: Italic preferred

Notes: Professional serif for legal/disclaimer text. Minimum 8pt print, 12px web.

Typography Specifications

Element	Font	Weight/Style	Case	Color	Notes
"vote"	Impact	Regular, Condensed	lowercase	White	Smallest main text, 30-40% of YES size
"YES"	Impact	Bold, Italic (15° slant)	UPPERCASE	White with red outline	LARGEST, most prominent, always italicized
"for"	Brush Script MT	Regular, Italic	lowercase	White	Casual script, 20-30% of YES size
"Yakima Kids"	Impact	Bold	Title Case	White with navy inline	60-70% of YES size, inline detail optional
Disclaimer	Georgia	Italic	Sentence case	White or Navy	Minimum 8pt print / 12px web

LOGO & MESSAGING

Primary Campaign Logo

"Vote YES for Yakima Kids" yard sign - Established brand with decades of community recognition

Use this exact layout and color scheme for all materials.

Logo Variations

Full color (primary): Navy/red/white diagonal design with all text elements
Bilingual version: English/Spanish side-by-side layouts
Simplified: Crop to remove "vote" when space is limited
Icon/badge: Crop to "YES" section only for social media avatars

Required Disclaimer

"Paid for by the Yes for Yakima Kids citizens committee"

This disclaimer must appear on all campaign materials per Washington State PDC requirements.

Core Messaging

Vote YES for Yakima Kids
Election Date: April 28, 2026 (update per campaign)
60,000 Yakima residents depend on our schools daily
Yakima putting our money where our mouths are
Hoover Elementary: 78 years old (example - update per campaign)
Garfield Elementary: 60 years old (example - update per campaign)

VISUAL USAGE RULES

✓ CORRECT

Navy background with white text and red accents
High contrast between text and background
Bold, clean typography
Red used for "YES" emphasis
Bilingual layouts side-by-side
20% yellow or Columbia blue section backgrounds
Joyful student photography with diverse representation
Diagonal or blocked color sections

✗ INCORRECT

Low contrast color combinations
Red text on navy background (hard to read)
Overcrowded layouts
Non-brand colors (greens, purples, oranges)
Tilted or distorted logos
ALL RED backgrounds (too aggressive)
Using cyan blue (not part of brand)
Removing "YES" italics
Making "Yakima Kids" larger than "YES"

SAMPLE APPLICATIONS

Yard Signs

Navy and red diagonal or blocked sections
White "YES" large and prominent
"for Yakima Kids" clear and readable
Disclaimer at bottom in small text
High contrast for visibility from street

Digital / Social Media

Navy backgrounds for Facebook/Instagram headers
Red CTAs ("Donate Now," "Volunteer," "Learn More")
White or 20% yellow backgrounds for body content
Student photos with text overlay (ensure readability)
Square crop of logo for profile pictures

Print Materials (door hangers, flyers, postcards)

Navy header with white text
White or light background for body copy
Red accents for key facts
Bilingual content side-by-side or back-to-back
Clear calls to action

Website

Navy header/footer
Alternating white, 20% yellow, and Columbia blue section backgrounds
Red buttons and links
Clear calls to action above the fold
Mobile-responsive design

PHOTOGRAPHY GUIDELINES

Feature diverse Yakima students (all ages, backgrounds)
Joyful, engaged expressions
School settings (classrooms, playgrounds, activities)
Avoid dated or deteriorating building photos (stay positive)
High resolution for print (300 dpi minimum)
Natural lighting preferred
Ensure proper photo releases for all identifiable individuals

CONTACT & APPROVAL

All campaign materials must be reviewed by campaign leadership before production to ensure PDC compliance and brand consistency.

Campaign Communications Contact:

[email protected]

Questions about brand usage? Contact campaign leadership before producing materials.